Bachelor of Arts
School of Visual Arts
2010 - 2014
Creative and detail-oriented Graphic Designer / Production Artist with over 15 years of experience producing customer-facing content across various platforms, including print, digital, motion design, and social media. Skilled in building, resizing, and adapting creative layouts aligned with campaign objectives and platform best practices. Proficient in creating multimedia assets for paid social media campaigns and optimizing content for performance. Adept at managing tight deadlines and collaborating with creative teams to deliver engaging, high-quality designs.
• Conceptualized and designed a vibrant, dynamic creative used to wrap an entire construction site wall barrier, presenting Broadway in a fresh, modern way. Crafted an inclusive and welcoming visual experience, thoughtfully incorporating BIPOC, AAPI, and LGBTQ+ representation while maintaining an energetic, contemporary aesthetic. Oversaw the installation process to ensure proper placement and alignment with the creative vision.
• Led video production for music videos and behind the music documentary interviews, ensuring high-quality visuals and cohesive storytelling.
• Designed and executed lighting setups to achieve professional-grade aesthetics.
• Managed equipment setup and troubleshooting for seamless production.
• Designed and resized customer-facing content for digital platforms, ensuring alignment with campaign objectives and platform best practices.
• Created multimedia assets for paid social media campaigns, including GIFs and short-form video content.
• Partnered with Creative Directors and Art Directors to translate seasonal brand storytelling into compelling visuals.
• Managed timelines and deliverables to meet daily, weekly, and milestone deadlines.
• Enhanced production workflows by developing and implementing Standard Operating Procedures (SOPs).
• Designed and produced print and digital assets, including catalogs, direct mail, and display banners.
• Adapted creative layouts to multiple sizes and formats for OOH, digital banners, and social media.
• Conducted compliance checks on files to ensure adherence to design guidelines and brand standards.
• Managed and archived over 20,000 digital images, including retouching and preparing assets for campaigns.
• Collaborated with creative teams to enhance design quality and optimize performance.
• Conceptualized and executed innovative multimedia campaigns, integrating motion graphics, video, and sound.
• Directed photo shoots and press checks to ensure creative and technical quality.
• Designed layouts and assets aligned with marketing objectives, maintaining brand consistency.
• Managed projects within tight deadlines and budgets, fostering strong collaboration with marketing teams.
• Designed and produced digital and print assets, including direct mail, digital kiosks, and OOH advertising.
• Rebranded company identity across various platforms, including logos, media kits, and sales sheets.
• Acted as a liaison between clients and internal teams to ensure timely and high-quality deliverables.